The concept of Nayu was inspired by the love for my pets, as well as the creativity of my daughter.

Merging the names of our two lovely ladies, Nami and Yuki together we came upon the Japanese name “nayu”.

The name nayu 愛夢 can be loosly translated as “lovely dream” and I couldn’t have found a more fitting name.

Since I was young it has been my dream to one day own my own clothing store, and after 20 years this has now become a reality!

Finally my dream to share this passion with you has come true!

I followed my heart and chose the most beautiful brands I could find for my lovely new customers.

My store stands for elegant, feminine and stylish fashion.

I hope to welcome you at Nayu in the future!

Please drop by at our store, or take a look at our website!

Lots of love, Els